I still can’t get over this commercial. The scene opens with a young woman running out of a beach house, carrying a case. She is very excited about it. A remake of Blondie’s “The Tide is High” is playing in the background.
As she approaches, we determine that she is wearing hot pants.
When she’s almost approached the table in the foreground, we determine that the product (in close proximity to those hot pants) is Sapporo Draft One . .
Notice what has always remained close to the “geographic center” of that TV screen all the way.
I am already associating Sapporo Beer with that pretty girl’s pants.
I can hear what the ad agency was thinking: “Now gentlemen, when you think of our beer, what we want you to associate it with is this attractive woman and her sexy hot pants. And no one needs to tell you guys what more there is besides hot pants . . . riiiiight?”
- Now we come to the Beer Ecstasy portion of the 15-second story. Look how happy she is about . . . Draft One! “Oh my God! Oh my God! Look! Look! It’s here! The Sapporo Draft One is here!”
“Yes, yes, it’s everything I imagined and more!”
It’s so cute. In the motion picture version, the woman is giggling and hopping up and down. The actress, Japanese model Shiho Yano (visit her website here), knows how to sell a product, using every feminine subtlety.
There is nothing overt, but: guy, the next time you pass the beer section in the conbini, you are going to have the urge to grab a Draft One. I don’t know what it is, but there is just something about the taste of this beer . . .
Oh, and just in case you forgot about those sexy legs . . .
Now if you’ll excuse me while I go get a Draft One.