There is an Eggo shortage.

The AP is reporting that two of the four factories that make Kellogg’s Eggo waffles are shut down for different reasons.

As a result, Eggos are disappearing from shelves all over America.

It’s hard for me to think that a product that is just basically a different form of pancake waffle (white flour, eggs, water) could have a shortage. And the cynic in me says this is a media campaign—even though it seems pretty clear that two of the four plants that make Eggos are indeed out of commission.

In a recession/mild recovery with so much spare capacity, it’s surprising Kellogg’s can’t outsource production to someone else.