Wine Vision Takeaway Messages

Mike Veseth, “The Wine Economist”, on his recent presentation at Wine Vision. The issue that was the 800 pound gorilla in the room wasn’t discussed.

The Wine Economist

Click on the image above to view my interview with BeverageDaily.com editor Ben Bouckley at Wine Vision 2014.

I’m back from Wine Vision 2014 and reviewing my notes in search of the most important takeaway messages. Not an easy task in this case, because the content stream was so rich and varied. Not sure whether the best ideas came from the formal program or casual conversations. That’s a sign that the organizers did their job of assembling a critical mass of thinkers and doers from inside and outside the global wine trade.

Many of the points that participants found particularly useful focused on new or emerging trends. Lots of discussion of new consumers (millennials, for example), new marketing opportunities (direct-to-consumer both generally and via in-home “meet the winemaker” type events), and new competitors within the alcoholic beverage category, some of which are so “innovative” that they seem poised to “jump the…

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